If you’re a plumber, you know how difficult it can be to think of new ways to promote your business. Who has time to think of clever ways to advertise plumbing services? The majority of plumbers don’t have time to sell their services because they are too busy keeping their businesses functioning and taking care of their customers. One of those things you don’t know you need until it’s gone is marketing.

Here are some of the greatest tips we’ve come up with for plumbers to begin marketing themselves in ways they might not have considered.

Customer referral programs

Programs that reward existing customers for bringing in new ones can increase business significantly.

Customers will tell their friends about your plumbing company if they had a positive experience with you. Timeliness, going above and beyond, providing specifics rather than generalities, and a spotless environment are all components of excellent customer service.

Making your referral program easy to use and comprehend is also important.

Customers that engage in positive word-of-mouth advertising through social media or review sites should be rewarded more generously. For instance, you could offer a free inspection of a plumbing system as an enticement.

Don’t be afraid to ask for referrals. Encourage happy customers to share details of your business via multiple channels, including social media, referral programs, and word of mouth.

In general, customers won’t actively seek out opportunities to leave a review on a website. While consumers in both the best and worst possible scenarios are willing to go out of their way to leave a review, you should focus on encouraging reviews from your more typical satisfied customers.

Get involved in community programmes

One of the best ways to make an impression is to participate actively in your neighborhood. Although not everyone needs your services right now, by being active, you can put yourself in a position to be considered when the time comes.

Plumbing communities can be easily discovered using Meetup. Participate in one of the many offline, local gatherings.

Lend a hand to community projects. If you are a good neighbor and help out those around you, your name will come to the fore when people are looking for suitable service providers.

Participate in forums and online communities

Participating in online communities can increase traffic to your site.It’s a great way to introduce yourself and your business to potential clients.

Exchange business cards and form local alliances

You can find business card display cases in the waiting rooms of several local establishments. Partnerships with companies that do not compete with your own are ideal (e.g., financial planners and real estate agents). A business card exchange is also commonplace in gyms. Tell your staff to keep an eye out for these, and if they come across any, to strategically place your business cards there. Everyone wins in the end!

Establish a partnership with a different company

Split the bill for marketing with a competitor. By pooling resources, you can afford higher-quality printing and larger advertisements. If you’re conducting any sort of internet advertising, you can have a single banner that links to a landing page for either enterprise. If you go this route, it’s smart to protect your company from unforeseen claims and disasters with plumbers insurance.

Run contests and offer freebies

Giveaways are a fantastic kind of advertising for a plumber because they don’t require much in the way of upfront funding yet yield a tremendous return on investment.

Online networking

You’ve probably already heard this, but participating in social media is important. It’s not without effort, but social media participation can be very effective.

It works well for items with wide appeal among the general public.

If your target audience is consumers, Facebook is a natural place to be.

Email campaigns

Email marketing is an effective strategy for maintaining relationships with current clients. It’s a great approach to put yourself in the shoes of the customer. Our top advice is as follows:

• Prior to sending an email, ask yourself: Is this message appropriate for this group of people? Will they be interested in what I have to say? If you start sending out uninteresting messages, people may unsubscribe.
• Respect the context. Send your target customers material that may be of interest to them. On the cusp of the holidays? Send along an appropriate item.
• Don’t just send something because you can. Do not speak if you do not have something to contribute.
• Add links to your contests and customer referral program in the email footer, as well as some of the other marketing ideas from this post.
• Build a large list of emails. Only a small proportion of emails ever get opened. As such, the larger your email address, the higher the chance that you will hit the mark.
• Collaborate with real estate agents and relocation companies to build your email list.
• Even if a customer has just joined up or used your services, you should always send an introductory email.
• If you’re going to send an email, make sure it’s worth reading.
• Make sure your email is mobile-friendly. In any case, most individuals will check their emails on their smartphones.
• Avoid mass emailing if your contact list is extensive because this can trigger spam detection systems. Each email can be sent individually or in waves.

Provide excellent service

Whether you rely on repeat clients or need to attract new ones, providing excellent service is the single most critical thing you can do to expand your business.

Pay attention to search engine optimization (SEO)

There is no room for doubt. You should be using search engine optimization. When seeking a plumber, many consumers will turn to Google. After doing so, they will compare the findings by contacting the first several businesses that come up. A lot of potential customers won’t find you if your website isn’t listed here.

What you do with these marketing strategies for plumbers will determine how effective they are. Schedule some time next week to put into action at least one of these suggestions that you’ve been considering.