Explainer video production is a multi-step process that includes additional professionals than one.
Generally, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Every of these six function players uniquely contributes to video production .
Here’s a step-by-step description of the Video Production Method.
Step I: Understanding Client Short
The initial step of the explainer video production method entails going via client’s brief (a questionnaire filled by client), for understanding his/her organization entity and video requirement. Commonly, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.
Step II: Research and Brainstorming
Soon after all the relevant information has been gathered from the client, a secondary research (if required) is conducted, for much better understanding the business. The short is explained to the storyboard artist and to the animator. Just after each of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, make a decision on characterizations & other visual components, and finalize on how those components would be animated. After everything is decided, the video script is crafted.
Step III: Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Generally, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the kind of illustrations or pictures displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding involves sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. After storyboarding is performed, it is sent for client’s approval. On approval, the storyboard goes by means of illustration (colorization), and after once more, it is sent to the client for approval.
Step V: Animation and Sound Effects
As soon as the fully-illustrated storyboard is approved from the client, the animation process gets started. This procedure of course, consumes a lot of time as it is not a straightforward job to bring static storyboard characters/elements to life. The animation is carried out primarily based on the final voiceover, therefore guaranteeing proper synchronization in between the audio and the visual.
Eventually, the animation and voiceover are integrated together to type the video. To this video, sounds effects are added. The sound effects boost the general video high quality and contribute in generating subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production procedure ends.
To Conclude
If you are preparing to get an animated video created, then you should retain in thoughts that no matter what explainer video style you pick out to have for your video, the production is time-consuming. Hence, in order to have a high-good quality video, the production team really should be offered sufficient time to conceptualize and make it. Pull off an remarkable video and knowledge its added benefits!