I have been thinking lately about hair salon marketing. Not that I am a big marketing and advertising person. I’m not necessarily, yet I do have an interest, especially whenever it comes to matters of the particular hair. The number of periods have I observed the question, “Do you know of a good place to get your hair done? ” I’ve asked the question numerous times myself. Exactly how do you begin finding a location you like, that will do your hair the way YOU like, without you getting to inform them what to do every step of typically the way? After all, I’m not just a hairdresser. I have bit of experience in this venture, except intended for the occasional hammer trim: or the few times We whacked off the hair in the Barbie dolls.

Up front let me only say that locating a GOOD hair salon requires a minor luck. Conventional marketing and advertising doesn’t come directly into play, i believe. Convenience is oftentimes the particular deciding factor whenever choosing where to be able to have your curly hair done. Certainly Hair salon in order to choose, but some sort of way, nonetheless, and i also should know as As a former there a new time or maybe more personally. Convenience, nevertheless , does indeed have an element to learn depending about the services you want, i. e. perms, coloring or straightening; and how frequently you may need these solutions. I’m just expressing…

The question still is still… how do you find a good hair hair salon? There seems to be one particular on every corner, significantly like McDonald’s or even Starbucks. But unlike these fine institutions of tasty-goodness, now there is no method in place to make sure the same services every time an individual visit. Thus the particular topic of dialogue… hairsalon marketing.

The particular yp of your current local phone book seems like a logical place to seem. You will discover ads, areas and phone amounts all listed in the handy manner. And even I’ve used this particular method more occasions than I health care to admit. 1 time sticks out throughout my memory. This was several yrs back and I acquired young children during the time. I was in desperate need of a hair cut. Life has been simpler then, prior to I waged the battle on growing older – gray curly hair being public enemy leading. I pulled out the product publication, found several practical locations, made the couple of mobile phone calls and proceeded to go with…. the tresses salon I may get an visit with the fastest. Over who performed my hair, plus if I recall correctly, she was the owner in the hair salon, after completing the head of hair cut, hands me a mirror, spins the chair around and loudly proclaims for all those to be able to hear, “Oh, anyone looks so much better”. I looked OF WHICH bad? Of study course I didn’t get back. When the particular time came all-around another hair minimize, I pulled out these yellow pages and buckled up for another random hair-salon-choosing ride.

I fondly remember my chosen hair dresser, while I’m contemplating hairsalon marketing and exactly how to simplify the process. Her brand was Diane. Still is as far while I know. She was a very good friend of acquire at the period. She was, and even I say this specific with great respect and respect, a hair design performer; the only person up to of which point that I could go to, have got my hair performed, and not possess to rush residence and immediately restyle my hair just before somebody I realized saw me. The lady was THAT good. Typically the only problem I actually had was the particular idea that I don’t like going in order to the salon in which she worked. It was a total dump! As luck would certainly have it, even so, the owner distributed the salon to my friend, Diane, and she made some modifications. She made it hip, she made it current, the lady made it appropriate… she made that her very own. (I been watching American Idol far too long). I was great there, though, I actually felt comfortable generally there.

A new problem quickly arose, however. The girl was SO excellent at what the girl did that could onlu make an scheduled appointment six weeks in advance! God forbid you came down with the flu the time before your visit because you had been flat out of hair luck until you might get an additional appointment… in half a dozen weeks! We quickly said goodbye to the love/hair relationship plus it was once again returning to the yellow pages. I am aware, right?

Tresses salon marketing… the subject worth contemplating. My luck wasn’t changing and We needed a new system, preferably just before the next haircut came due. Not forgetting the fact of which during this time frame the grey hairs starting rearing their unattractive heads. No juga intended, if of which is indeed a pun.

Again, our good friend Female Luck was on my side. I found a gem of a hair dresser. Zero yellow pages, zero hype, no commercial marketing. I questioned a friend exactly where she went to be able to have her locks done. She advised me. Simple because that. Don’t believe We hadn’t tried this before, I had fashioned, although this time… THIS time I hit the mother virt?. I walked in the salon, sat within the chair and read those words We once dreaded up to a high class math test of which I hadn’t examined for… “What are usually we doing nowadays? ” Those phrases no longer caused fear and trembling or my cardiovascular to beat significantly out of my chest; no perspiration dripping down the back because I don’t know the best answer. No, now I knew My partner and i could answer using a confidence, I possibly could answer with the assurance I never ever had before… We could boldly announce: “What ever an individual want, it’s only hair. “

If Stephanie finishes with all the product she provides just created, she will hand us that mirror, rotate the chair all-around and ask myself what I think. I will laugh a say “Very nice. I like it”, because I actually will be wearing a cute, trendy, suitable hairstyle which will take me from the rest of typically the day and not having to do a thing into it.